Paired for success: An extended workforce for De-online.ru

Welcome to the second part of ‘Paired for success’, a blog series dedicated to the stories of publishers and Certified Partners who have joined forces to get the most out of Google AdSense.    

When Dimitriy was getting ready for his move to Germany, he collected a range of learning materials about its language, culture and traditions. That’s why in 2010 he decided to share his knowledge with others and to set up De-online.ru, a portal with a wealth of useful information about all things German. Since the early days, Google AdSense has been part of De-online.ru growth.

De-online.ru is managed by a small team. It was this lack of in-house resources that led Dimitriy to approach YoulaMedia, an advertising agency and Google AdSense Certified Partner based in Saint Petersburg, Russia.

YoulaMedia quickly tackled Dimitriy’s challenge: increase De-Online.ru advertising earnings without impairing their users’ experience. This partnership exceeded Dimitriy’s expectations, and he can now invest more time in creating interesting, high-quality content.

Read the full story here.

Are you looking for a managed solution too? Find out what Google AdSense Certified Partners can do for your business or check out our partners worldwide.

Posted by Alicia Escriba, Inside AdSense team
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Paired for success: Healthy advertising revenues for NetDoktor.de

A few months ago we introduced the Google AdSense Certified Partner Program to connect publishers with recognized consultants who can help them make the most of their AdSense accounts. Since then, hundreds of publishers had their AdSense accounts set up, optimized and managed by these accredited businesses, freeing up their time to focus on creating great content. Over the next weeks, we’ll share with you some of these stories of shared success.

NetDoktor.de is a leading German health portal offering medical information explained in layman’s terms about diseases, symptoms, research and medications. They started using Google AdSense five years ago, but soon realised that they lacked the in-house expertise to make the best use of it.

It was then that they decided to approach Click Performance Group, a Google AdSense Certified Partner specializing in AdSense consulting. The partnership soon led to positive results, boosting NetDoktor.de’s revenue by 150% through account optimization and ongoing experiments.

NetDoktor.de can now focus on editorial tasks and their service offering, knowing that the management of their AdSense account is in good hands with a Google AdSense Certified Partner.

Read the full story here.

Are you looking for a managed solution too? Find out what Google AdSense Certified Partners can do for your business or check out our partners worldwide.

Posted by Alicia Escriba, Inside AdSense team
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Grow your multi-screen audience with Google Play Newsstand

If you have a news, sports, lifestyle, entertainment or other article-based site, target a growing mobile audience with Google Play Newsstand. Google Play Newsstand gives users the opportunity to discover more of the content they love in one place, and enables you to reach users through your own customizable Newsstand edition.

Use Google Play Newsstand Producer to create your edition and deliver your content to more mobile users. This tool allows you to customize the look and feel of your content, add branding, and set up ads and subscription streams for your Newsstand edition. Once your edition is live, share it with your users so they can subscribe and enjoy your content online or offline. Your users can share your content with others and bookmark articles they find relevant and interesting.

It’s easy to get started, first sign up for Google Play Newsstand Producer and then create your edition.

We’d love to hear from you, tell us in the comments section below this post about your favorite content distribution strategies.

Posted by Jay Castro - Audience Development Specialist
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