Increasing transparency of AdSense payments

When you check your payments history, you might notice a difference between your estimated AdSense earnings and the final amount paid to you. The difference between these two amounts is mostly caused by invalid activity on your site, such as accidental clicks, which are deducted from finalized earnings.

We've received feedback from you that you want to know more about the differences between estimated and finalized earnings. Starting with May’s payment history, you’ll be able to see the invalid activity deductions that cause these differences.  For example, if your estimated earnings were $1,100 and your finalized earnings were $1,000, you now have a better view into how your estimated earnings break down into invalid activity and finalized earnings.

If there is a large difference between your estimated earnings and your finalized earnings, make sure to review these tips. To prevent invalid activity on your site, pay special attention to your site design and traffic acquisition. If you see unusual levels in invalid activity, we encourage you to notify us by using the Invalid Clicks Contact Form.

We hope this will help you understand the differences between your estimated and finalized earnings and how invalid activity affects your payments. Let us know what you think in the comments section below.

Posted by Justin Chu
AdSense Product Manager

Mobile site or app? Learn how digiSchool made its decision

When it was created in 2011, French company digiSchool was a pioneer by offering free teaching content for which users would otherwise have had to pay. They were growing rapidly. However, they had to make an important decision to grow even further: mobile site or mobile app?

After extensive user testing, digiSchool noticed that mobile apps were best for delivering content like quizzes, lessons, and videos, but a mobile site was better for reading the news. “Depending on the device, a user needs very specific interfaces. We had to figure out whether content worked best on a mobile site or an app.”,  Thierry, co-founder of digiSchool, explains.

They decided to build a mobile site with Responsive Web Design (RWD) to meet their visitors’ needs. This has been key to the success of digiSchool’s mobile site. It has proven to be a scalable, complete solution that doesn't require changes across multiple sites, and has enabled digiSchool’s mobile site to evolve rapidly.

Discover how digiSchool decided to go mobile and how they became a market leader for digital education in France. To learn how you too can provide a great site experience for all of your users, don’t forget to check out our Multi-Screen Starter Guide.

Posted by Anne Goldmann
AdSense Account Manager